dogpile search engine

Before Google There Was…..

…. quite a lot of search going on and many superb search engines that are no longer with us. I was into the emerging thing called “SEO” before Google changed the world…and keeps continuing to do so!


Yahoo (1995). Definitely one of the strongest pre-Google brands to still exist today. In fact, according to Alexa, Yahoo was the 4th most globally-visited website in June 2015. Impressive!  !!! Yahoo! provided us with the first pay per click ads on the net via GoTo, the Overture and lastly Yahoo! Ads – true!

WebCrawler (1994). Of all still-surviving search engines, WebCrawler is the oldest. Today, it aggregates results from Google and Yahoo.

Excite (1995). One of the most recognisable brands back in the 1990s, but has since fallen out of the spotlight. Excite was one of my favourites as it also had a cool free email address to go with it AND categories.

Ask Jeeves (1996). This engine was unique due to its question-and-answer format, plus it had a memorable mascot in Jeeves the Butler. Sadly, Jeeves was eventually phased out and the site rebranded to

AltaVista (1995). This was one of the most popular search engines in the 1990s, but was acquired by Yahoo in 2003 and subsequently shut down in 2013.

Dogpile (1996). It has a terrible brand name, but maybe that’s what made it memorable. Today, Dogpile aggregates results from Google, Yahoo, and the Russian search engine, Yandex (which is also older than Google!).

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