How to use Google Search Console
to optimise your website
There are lots of tools to help you monitor the health of your site, but Google Search Console may be the most important one. After adding and verifying your site, you can see exactly how it’s performing in Google. Search Console shows you if you have technical issues that need fixing and gives you tips on how to make your site perform better.
This time, we highlight one of the main features of Search Console: Search Appearance. It does exactly what it says on the tin: how does your site appear in the search results? In this section, you’ll find out more about the use of AMP, structured data and rich cards. In addition to that, you’ll see what kind of improvements you have to make in your HTML code.