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Twitter has launched a new ad campaign after discovering that many people still don’t understand it.
Although Twitter has been part of the cultural and political discourse for years, a vast percentage of the population still doesn’t understand it. To this blissfully ignorant percentage, tweets are simply the thing that journalists embed on to websites whenever they don’t feel like coming up with their own ideas.
However, today Twitter unveiled a brand new advertising campaign aimed exclusively at those who don’t know what Twitter is. Unfortunately, the commercials are so bland and empty that they’re almost certainly doomed to failure. Instead, newcomers are advised to reference a much better resource: this clear, accurate and comprehensive Twitter glossary.